Does “sustainability” sell? Probably not many travelers choose a trip on the basis of sustainability, but in many ways it determines the sucess of the experience. Sustainability is one of the most important tasks of a tour operator and for all of us in the travel industry a very important issue. So we in Amazonas are very pleased that this year the World Sustainability Forum will be held in Manaus, March 22-24th. More than 800 political leaders, business people, researchers will meet to discuss the “Green Economy and Sustainable Development”. Among them will be Bianca Jagger of the Bianca Jagger Human Rights Foundation and President Gro Brundtland the Prime Minister of Norway. It is a step in the right direction! ( http://acritica.uol.com.br/amazonia/Presenca-Jagger-Mundial-Sustentabilidade-Manaus_0_630537052.html )